The Psychology of Graphic Images

The Psychology of Graphic Images PDF Author: Manfredo Massironi
Publisher: Psychology Press
ISBN: 1135679371
Category : Psychology
Languages : en
Pages : 336

Book Description
This book explores the nature of one of the most ancient tools for nonverbal communication: drawings. They are naturally adaptable enough to meet an incredibly wide range of communication needs. But how exactly do they do their job so well? Avoiding the kinds of aesthetic rankings of different graphic domains so often made by art historians and critics, Manfredo Massironi considers an extensive and representative sample of graphic applications with an open mind. He finds a deep mutuality between the material components of images and the activation of the perceptual and cognitive processes that create and decipher them. Massironi first examines the material components themselves: the mark or line, the plane of representation (the angle formed by the actual drawing surface and the depicted objects), and the position of the viewpoint relative to the depicted objects. The roles played by these three components are independent of the content of the drawing; they function in the same way in concrete and abstract representations. He then closely scrutinizes the choices made by the person planning and executing the drawings. Given that any object can be depicted in an infinite number of different ways, the drawer performs continuous work emphasizing and excluding different features. The choices are typically unconscious and guided by his or her communicative goals. A successful graph, be it simple or complex, is always successful precisely because the emphasized features are far fewer in number than the excluded ones. Finally, he analyzes the perceptual and cognitive integrations made by the viewer. Drawings are not simply tools for communication but important instruments for investigating reality and its structure. Richly illustrated, the book includes a series of graphic exercises that enable readers to get a sense of their own perceptual and cognitive activity when inspecting images. Massironi's pathbreaking taxonomy of graphic productions will illuminate all the processes involved in producing and understanding graphic images for a wide audience, in fields ranging from perceptual and cognitive psychology through human factors and graphic design to architecture and art history.

Medieval Science, Technology, and Medicine

Medieval Science, Technology, and Medicine PDF Author: Thomas F. Glick
Publisher: Psychology Press
ISBN: 9780415969307
Category : History
Languages : en
Pages : 598

Book Description
Demonstrates that the millennium from the fall of the Roman Empire to the flowering of the Renaissance was a period of great intellectual and practical achievement and innovation. This reference work will be useful to scholars, students, and general readers researching topics in many fields of study, including medieval studies and world history.

Proceedings of the 2nd International and Interdisciplinary Conference on Image and Imagination

Proceedings of the 2nd International and Interdisciplinary Conference on Image and Imagination PDF Author: Enrico Cicalò
Publisher: Springer Nature
ISBN: 3030410188
Category : Computers
Languages : en
Pages : 1146

Book Description
This book gathers peer-reviewed papers presented at the 1st International and Interdisciplinary Conference on Image and Imagination (IMG 2019), held in Alghero, Italy, in July 2019. Highlighting interdisciplinary and multi-disciplinary research concerning graphics science and education, the papers address theoretical research as well as applications, including education, in several fields of science, technology and art. Mainly focusing on graphics for communication, visualization, description and storytelling, and for learning and thought construction, the book provides architects, engineers, computer scientists, and designers with the latest advances in the field, particularly in the context of science, arts and education.

Arte Programmata

Arte Programmata PDF Author: Lindsay Caplan
Publisher: U of Minnesota Press
ISBN: 1452964343
Category : Art
Languages : en
Pages : 431

Book Description
Tracing the evolution of the Italian avant-garde’s pioneering experiments with art and technology and their subversion of freedom and control In postwar Italy, a group of visionary artists used emergent computer technologies as both tools of artistic production and a means to reconceptualize the dynamic interrelation between individual freedom and collectivity. Working contrary to assumptions that the rigid, structural nature of programming limits subjectivity, this book traces the multifaceted practices of these groundbreaking artists and their conviction that technology could provide the conditions for a liberated social life. Situating their developments within the context of the Cold War and the ensuing crisis among the Italian left, Arte Programmata describes how Italy’s distinctive political climate fueled the group’s engagement with computers, cybernetics, and information theory. Creating a broad range of immersive environments, kinetic sculptures, domestic home goods, and other multimedia art and design works, artists such as Bruno Munari, Enzo Mari, and others looked to the conceptual frameworks provided by this new technology to envision a way out of the ideological impasses of the age. Showcasing the ingenuity of Italy’s earliest computer-based art, this study highlights its distinguishing characteristics while also exploring concurrent developments across the globe. Centered on the relationships between art, technology, and politics, Arte Programmata considers an important antecedent to the digital age.

Visual Language for Designers

Visual Language for Designers PDF Author: Connie Malamed
Publisher: Rockport Pub
ISBN: 1592537413
Category : Design
Languages : en
Pages : 240

Book Description
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

Introduction to Media Production

Introduction to Media Production PDF Author: Robert B. Musburger, PhD
Publisher: Taylor & Francis
ISBN: 1136053131
Category : Performing Arts
Languages : en
Pages : 504

Book Description
Introduction to Media Production, Third Edition, provides students with a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry. Offering both hands-on instruction and theoretical information, it provides a sound basis for the techniques, operations, and philosophies of media production in the new digital environment. The new edition has been updated throughout with detailed information on how digital processes have changed everything from shooting to editing to finishing. It includes content on the Internet, writing for the Internet, Graphics and Animation.

Strategy Builder

Strategy Builder PDF Author: Stephen Cummings
Publisher: John Wiley & Sons
ISBN: 1118707168
Category : Business & Economics
Languages : en
Pages : 256

Book Description
A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE... So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you: Discover the five key foundations that every strategy should be built upon Draw compelling and unique pictures that capture your organization’s distinct strategies Develop your skills as a leader of strategy discussions Understand how to use interactive drawing to engage others and achieve ‘buy in’ Additional online resources available including Strategy Drawing Templates, plus Builder Slides and case studies materials for instructors. Locate the 'Companion Website' link towards the bottom of this page to access these materials. Test your strategic vision or develop a new strategic plan based on the best elements of key strategic frameworks by trying the FREE interactive Strategy Builder app, developed in association with StrategyBlocks, at www.strategicplan.com Praise for Strategy Builder: Cummings & Angwin are pioneers in introducing novel approaches in teaching and applying the principles of strategy --Robert M. Grant, Bocconi University, author of Contemporary Strategy Analysis In a complex, fast changing world, where we are bombarded by words, numbers and reports, the visual-first approach to strategy provided by Strategy Builder is immensely helpful for inspiring and communicating a clearer vision of how to move forward. -- Rachna Bhasin, VP Strategy, SiriusXM At last someone has grasped this idea and come up with a way to help us demonstrate strategic plans and ambitions in a creative new way. --Vikki Heywood CBE, Chair of The Royal Society for the Arts This wonderful book is the first to solve a near-universal problem: communicating strategic ideas is just as hard and just as important as coming up with them in the first place, and both are visual activities. The question is not “Do you understand?” but “Do you see?” --William Duggan, Professor, Columbia University, author Strategic Intuition This book shows how to draw an organization's strategy so you see what's been considered, what's not been considered, and how things are related,. Strategy building is presented as a fun and involving learning process.The approach is revolutionary in that it enables not only the development but also the easy sharing of strategic understanding. --Roger L.M. Dunbar, Emeritus Professor, Stern School of Business, New York University What a great idea! They layout is also really thoughtful; it makes you immediately want to get out a pencil and start doodling. --Adam Martin, Customer Solutions Director, The Brakes Group As a time pressed executive it was a delight to find a book that I can dip into to find the best strategic frameworks - those that have proved the test of time and academic scrutiny as being truly useful in the workplace. Even better for an inveterate scribbler: endorsement that a picture and ‘permission to play’ with ideas visually really does say a thousand words and more! --Sarah Mitson, Global Business Director, TNSGlobal This is an invaluable resource for any executive wanting to improve engagement in strategy development and c

Exit

Exit PDF Author: Laura Waddell
Publisher: Bloomsbury Publishing USA
ISBN: 1501358162
Category : Architecture
Languages : en
Pages : 176

Book Description
Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Exits are all around us. They are the difference between travelling and arriving, being on the inside or outside. Whether signposted or subversive, personal or political, choices or holes we've fallen through, exits determine how we move around our lives, cities, and the world. What does it really mean to 'exit'? In these meditations on exits in architecture, transport, ancestry, language, garbage, death, Sesame Street and Brexit, Laura Waddell follows the neon and the pictograms of exit signs to see what's on the other side. Object Lessons is published in partnership with an essay series in the The Atlantic.

Visualization in Mathematics, Reading and Science Education

Visualization in Mathematics, Reading and Science Education PDF Author: Linda M. Phillips
Publisher: Springer Science & Business Media
ISBN: 9048188164
Category : Science
Languages : en
Pages : 106

Book Description
Science education at school level worldwide faces three perennial problems that have become more pressing of late. These are to a considerable extent interwoven with concerns about the entire school curriculum and its reception by students. The rst problem is the increasing intellectual isolation of science from the other subjects in the school curriculum. Science is too often still taught didactically as a collection of pre-determined truths about which there can be no dispute. As a con- quence, many students do not feel any “ownership” of these ideas. Most other school subjects do somewhat better in these regards. For example, in language classes, s- dents suggest different interpretations of a text and then debate the relative merits of the cases being put forward. Moreover, ideas that are of use in science are presented to students elsewhere and then re-taught, often using different terminology, in s- ence. For example, algebra is taught in terms of “x, y, z” in mathematics classes, but students are later unable to see the relevance of that to the meaning of the universal gas laws in physics, where “p, v, t” are used. The result is that students are c- fused and too often alienated, leading to their failure to achieve that “extraction of an education from a scheme of instruction” which Jerome Bruner thought so highly desirable.

Theory and Applications of Ontology: Philosophical Perspectives

Theory and Applications of Ontology: Philosophical Perspectives PDF Author: Roberto Poli
Publisher: Springer Science & Business Media
ISBN: 9048188458
Category : Philosophy
Languages : en
Pages : 415

Book Description
Ontology was once understood to be the philosophical inquiry into the structure of reality: the analysis and categorization of ‘what there is’. Recently, however, a field called ‘ontology’ has become part of the rapidly growing research industry in information technology. The two fields have more in common than just their name. Theory and Applications of Ontology is a two-volume anthology that aims to further an informed discussion about the relationship between ontology in philosophy and ontology in information technology. It fills an important lacuna in cutting-edge research on ontology in both fields, supplying stage-setting overview articles on history and method, presenting directions of current research in either field, and highlighting areas of productive interdisciplinary contact. Theory and Applications of Ontology: Philosophical Perspectives presents ontology in philosophy in ways that computer scientists are not likely to find elsewhere. The volume offers an overview of current research traditions in ontology, contrasting analytical, phenomenological, and hermeneutic approaches. It introduces the reader to current philosophical research on those categories of everyday and scientific reasoning that are most relevant to present and future research in information technology.